TV Movie

How Watching A TV Movie Can Help You Sell
Photography - Or Anything Else!
by Dan Eitreim

http://www.PartTimePhotography.com
http://www.FreelancePromo.com

A week or so ago, I happened to watch a cable television movie starring Claire
Forlani (not a great movie but she's so good looking, it doesn't matter)- and it reminded me of something I'd noticed about her before, but had forgotten.

Once you understand what it is, you can use it to DRAMATICALLY increase your
photography sales. (Or sales of anything, for that matter.)

If she were in direct sales, she'd be an amazing success! Here's why...

By the way, sales doesn't have to mean a product (photographs). You could be
selling an idea at work, you could be selling a potential suitor, you could be
selling your kids on the idea of doing what they're told - doesn't matter, it's all sales.

If you've studied the process of selling at all, you soon learned that if you ask for the order right off the bat, you are in trouble. It's too abrupt. You have to lead up to it - and the most effective way of getting the one major yes, is to get a whole bunch of minor yeses along the way. That's sales 101.

How do you get a lot of minor yeses? Well...first off you have to ask a lot of
questions. They don't have to be major, earthshaking questions, just questions
you can ask to get a yes response.

ie. - I really like the way she's smiling in this one, don't you?

How can someone honestly say they don't like a persons smile? They really can't - if it's a legitimate question and the - she - in question really does have a nice smile.

It's a simple matter to design yes questions, and before long it will become a
habit. Don't overdo it though, throw in some open ended ones too. You don't
want to dominate the conversation.

Sales 102 involves getting people to like you and feel comfortable around you.
People buy from those they like and trust!

How do you get someone you hardly know to quickly like and trust you? One
technique is called mirroring. Again, this trait will become a habit if we
consciously practice it for a while.

Mirroring means we mirror our prospects - posture, facial expressions, style of dress, vocabulary usage, speech patterns, etc. When we do this, subtly so it's not apparent, the prospect subconsciously starts to think we are just like THEM!

And we tend to like people that are like us. Look around at your friends, they are probably about the same age, income level, use the same vocabulary, dress like you and so on.

Once we are mirroring THEM, that means, by default, they're mirroring US too! It creates a stronger bond than you may think.

If we start throwing in a few subtle little shifts - they will follow along! We can direct their thoughts and opinions more than you may realize. It can get scary.

Pay attention to how YOU are being led as well! Please use this in a responsible, ethical manner.

"Ok..." You dubiously say. "So what?"

You want to lead them to a sale. How? You've started mirroring your potential
customer and now when you ask a question, you don't just toss it out and wait
for a response, you nod your head!

Subconsciously, they will be affected and nod their heads too!

When we agree with something, we nod our heads, not just say yes! It's really
hard to answer a question with a no, if you are nodding your head. The opposite is true as well. It's hard to answer a question with a yes if you are shaking your head.

Try it, people are almost FORCED to agree with you!

Remember, we started this conversation with - get enough minor yeses and
agreements along the way and the major yes, the sale, is a no brainer.

Back to the movie. Rent a movie or watch a television show with Clair Forlani, I think you'll immediately see what I've been discussing. It's an ingrained habit - she is constantly nodding her head! (As well as using other mirroring
techniques.) And, her co-stars end up nodding right along! Just like your
customers will.



Dan Eitreim has been a professional photographer in southern California for over 16 years. His data base exceeds 6000 past clients, and he says that selling YOUR photography is easy - if you only know a couple tried and true marketing strategies. He's created a multimedia presentation that can teach ANYONE how to sell their own photography and generate freelance income in as little as two weeks. To learn more and enroll in a FREE photo marketing course, go to:
http://www.PartTimePhotography.com or http://www.FreelancePromo.com